Can I select a customer segment and preview who will receive a campaign?
Save customer audiences for targeted SMS campaigns
Yes. In Audiences, define supported customer-field rules, combine them, and preview the matching contacts before saving the audience. Reuse the saved audience in the SMS campaign builder. The current evaluation supports customer information such as location fields, customer type, active status, and tags; preview the result before launch.
Save customer audiences for targeted SMS campaigns
01
Name the group and its purpose
Open Audiences and create a named customer segment. Write a description that explains which customers should receive the campaign.
02
Choose supported customer rules
Use customer information such as city, state, ZIP, customer type, active status, or tags. Set the comparison and value for each condition, then choose whether all or any of the conditions must match.
03
Preview the actual contacts
Run the preview and inspect the returned people and phone numbers. The preview includes contacts with a usable stored phone number, so the audience is a recipient list to review rather than a count of every customer record.
04
Save the audience for reuse
Save the name, description, and rule configuration. Edit or duplicate the saved audience when preparing a different campaign segment.
05
Select it in the SMS campaign
Choose the audience in the campaign builder, review the messages and timing, and inspect recipients again before launching a run. Keep campaign consent and exclusions consistent with the actual contacts selected.
Customer filters have a defined scope
Use customer information and tags to define the audience. The job, invoice, and equipment filters shown in the builder currently do not narrow the recipient list. Preview the matching contacts before using the audience.
Preview before every new use
A saved audience name is not enough to validate recipients. Inspect the actual contacts for the intended campaign and confirm that the group matches the business question.
Before you get started
Questions about this workflow
Can I combine conditions?
Yes. The audience builder supports matching all conditions or any condition through AND/OR logic.
Can I segment by ZIP or customer tags?
The current evaluator includes customer ZIP, city, state, type, active status, and tags among its supported customer fields.
Can I automatically segment by unpaid invoices or equipment age?
Those non-customer rule categories are not supported by the current audience evaluator. Use a supported customer-field or tag-based segment and preview it before launch.
Walk through your work in Nexus
Bring an example of the work you manage today. We’ll demonstrate the steps, customer view, and setup relevant to your team.